Silverpines Construction
100+ projects · 5.0 Google Rating · 16 cities served
The Frontload Technique Real Estate Agents Use to Add an Extra $20K–$150K a Month
Book your free growth call — see exactly how we've generated $500K+/month in new business for home service businesses nationwide.
5.0 Google Rating
Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Case Studies
Real clients. Real results.
Five owners, on camera, in their own words. Pick one.
Window Cleaning01 / 05
"Back to back to back. Three calls, all from AI, all booked on the spot."
Fritz's old website looked nice and never got him a single call. Within weeks of the new one going live, customers were finding FCR through AI and Google, already sold on the reviews and the pricing before they dialed.
Fritz · FCR Cleaning & Lighting
Mostwebsitesjustsitthere.Oursarebuilttogetfound.
Our work
Sites that get found.
Keep scrolling. The page moves sideways from here. Swipe through. Click any site to see what makes it convert.
Peregrine Window Cleaning
Top 3 rankings · Fully booked summers
Oil & Water Deck Refinishing
Page 1 for "deck refinishing Minneapolis" · Booked 3 months out
FCR Cleaning
250+ five-star Google reviews · 30+ cities served
Mulch Company
Ranking #1 "mulch installation Chanhassen" · High-intent local traffic
Flex By Kia
Fitness coaching · Online & in-person · Clean brand presence
Pressure Titans
Pressure washing · Twin Cities · Booked out seasonally
The Frontload Technique
Engineered to rank before it ever goes live.
Most agencies build first and optimize later. We do the opposite. Every strategic decision is made before writing a single line of code.
01
The Foundation
Keyword Intelligence
Every site starts with deep keyword research: what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.
02
Making Every Page Count
On-Page SEO
Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.
03
The Stuff Nobody Sees
Technical SEO
Hand-coded in Next.js, no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.
04
Authority Is Everything
Off-Page SEO
Google Business Profile optimization, citation building, and local link strategy, all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.
05
From Launch
Analytics + Tracking
GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads. No waiting, no guessing.
Read the full breakdown →
Every layer documented. The exact method we use on every build.
Why We Build
I came out of computer science. I door knock for a window cleaning company in Eden Prairie, and when their jobs started slowing down I built them a website. It worked, so I built one for a cleaner in Minnetonka, and that one worked too.
I'm the founder, and I design every site myself. No account manager, no handoff, no junior doing the work after you sign.
Every site has my name on it. If something breaks, you reach out directly.
Real Estate Website Questions
Straight answers about timelines, what's included, and how we work.
What should a real estate agent website include?
A strong real estate agent website needs a professional headshot and bio that builds immediate trust, featured listings with high-quality photos, neighborhood or market pages for every area you serve, a clear lead capture form for buyers and sellers, client testimonials, and a blog or resource section to demonstrate your local expertise. Buyers and sellers judge your professionalism by your website before they ever meet you.
Do real estate agents need neighborhood pages?
Yes, neighborhood pages are one of the highest-value pages a real estate site can have. When buyers search 'homes for sale in [City]' or '[City] real estate agent', Google looks for a page about that specific area. We build neighborhood pages that establish you as the local expert and capture buyers searching in your specific markets.
Can you build a site that works for both buyers and sellers?
Absolutely. We design buyer-focused sections (featured listings, neighborhood guides, mortgage calculator) and seller-focused sections (home valuation, listing process, sold results) as separate pathways within the same site. Each audience gets the content they care about without confusion.
Can you integrate an IDX or listing feed?
We can design around your IDX integration and build the site structure that makes it look polished. We partner with IDX providers or work with what your brokerage provides. The goal is a site where listings feel native, not like a plug-in dropped into a template.
How does a custom website help me compete with Zillow and Realtor.com?
Zillow and Realtor.com compete for generic searches. Your site competes for hyper-specific searches like 'Jen Smith realtor [City]' and 'best real estate agent in [City]', searches where your brand wins. A custom site lets you own your niche, showcase your personality, and convert the clients who are specifically looking for someone like you.
Ready to Get Found?
Send us your details. We'll walk through your site and show you what's holding you back.
Ready to Book a Call?
30 minutes. We'll walk through your site and show you exactly what's holding you back.