The Frontload Technique Real Estate Agents Use to Add an Extra $20K–$150K a Month

Book your free growth call — see exactly how we've generated $500K+/month in new business for home service businesses nationwide.

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Case Studies

Real clients. Real results.

Every build is documented. Here's the proof, from launch to first lead.

Deck Construction
"10-15 leads a month. Just from my website."

Silver Pines Construction went from referral-only to 10-15 inbound deck requests every month, through Google and ChatGPT. Zero ad spend. Mitch explains how pricing transparency in the portfolio filters out tire kickers before he ever picks up the phone.

Pressure Washing
"60 - 80 leads in 2 months."

Pressure Titans went from door knocking and flyers to 60-80 inbound leads per month. Zero ad spend. Mike explains how the site started ringing within days of launch.

Window Cleaning
"We increased their website leads by 60% in 14 days."

This client launched with zero ad spend and had inbound leads within two weeks. Hand-coded in Next.js and built to rank from day one. No monthly SEO retainer, no paid traffic.

Our Work

Sites that get found.

Click any site to see what makes it convert.

The Frontload Technique

Engineered to rank before it ever goes live.

Most agencies build first and optimize later. We do the opposite. Every strategic decision is made before writing a single line of code.

01
The Foundation

Keyword Intelligence

Every site starts with deep keyword research: what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.

02
Making Every Page Count

On-Page SEO

Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.

03
The Stuff Nobody Sees

Technical SEO

Hand-coded in Next.js, no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.

04
Authority Is Everything

Off-Page SEO

Google Business Profile optimization, citation building, and local link strategy, all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.

05
From Launch

Analytics + Tracking

GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads. No waiting, no guessing.

Read the full breakdown →

Every layer documented. The exact method we use on every build.

The Tech

Why our sites outperform.

Hand-coded in Next.js, no WordPress, no templates. Here's what that means in numbers.

Page Load Speed
Our Sites<2 sec
WordPress4–6 sec
Wix / Squarespace5–8 sec

53% of visitors leave if a page takes longer than 3 seconds to load.

Lighthouse Scores
94
Performance
100
SEO
100
Accessibility
100
Best Practices

Google uses these scores to rank sites. Most WordPress sites score 40–60.

No Plugin Vulnerabilities
No WordPress plugins to hack
No database to compromise
Static files = unhackable
Automatic SSL certificates

30,000 websites get hacked every day. 97% are WordPress.

Josh Montanez - web designer, founder of Steady Scaling

Why We Build

My day job is building automation infrastructure for home service companies: databases, pipelines, and systems that handle millions in revenue and serve hundreds of clients at a time.

If I can build that, I can build your website. And because I actually understand how the web works at a systems level, I know exactly how to make it get found, not just how to make it look good.

Every site has my name on it. If something breaks, you reach out directly.

Real Estate Website Questions

Straight answers about timelines, what's included, and how we work.

What should a real estate agent website include?
A strong real estate agent website needs a professional headshot and bio that builds immediate trust, featured listings with high-quality photos, neighborhood or market pages for every area you serve, a clear lead capture form for buyers and sellers, client testimonials, and a blog or resource section to demonstrate your local expertise. Buyers and sellers judge your professionalism by your website before they ever meet you.
Do real estate agents need neighborhood pages?
Yes, neighborhood pages are one of the highest-value pages a real estate site can have. When buyers search 'homes for sale in [City]' or '[City] real estate agent', Google looks for a page about that specific area. We build neighborhood pages that establish you as the local expert and capture buyers searching in your specific markets.
Can you build a site that works for both buyers and sellers?
Absolutely. We design buyer-focused sections (featured listings, neighborhood guides, mortgage calculator) and seller-focused sections (home valuation, listing process, sold results) as separate pathways within the same site. Each audience gets the content they care about without confusion.
Can you integrate an IDX or listing feed?
We can design around your IDX integration and build the site structure that makes it look polished. We partner with IDX providers or work with what your brokerage provides. The goal is a site where listings feel native, not like a plug-in dropped into a template.
How does a custom website help me compete with Zillow and Realtor.com?
Zillow and Realtor.com compete for generic searches. Your site competes for hyper-specific searches like 'Jen Smith realtor [City]' and 'best real estate agent in [City]', searches where your brand wins. A custom site lets you own your niche, showcase your personality, and convert the clients who are specifically looking for someone like you.

Ready to Get Found?

Send us your details. We'll walk through your site and show you what's holding you back.

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