Silverpines Construction
100+ projects · 5.0 Google Rating · 16 cities served
The Frontload Technique Home Service Businesses Use to Add an Extra $20K–$150K a Month
Book your free growth call — see exactly how we've generated $500K+/month in new business for home service businesses nationwide.
5.0 Google Rating
Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Case Studies
Real clients. Real results.
Five owners, on camera, in their own words. Pick one.
Window Cleaning01 / 05
"Back to back to back. Three calls, all from AI, all booked on the spot."
Fritz's old website looked nice and never got him a single call. Within weeks of the new one going live, customers were finding FCR through AI and Google, already sold on the reviews and the pricing before they dialed.
Fritz · FCR Cleaning & Lighting
Mostwebsitesjustsitthere.Oursarebuilttogetfound.
Our work
Sites that get found.
Keep scrolling. The page moves sideways from here. Swipe through. Click any site to see what makes it convert.
Peregrine Window Cleaning
Top 3 rankings · Fully booked summers
Oil & Water Deck Refinishing
Page 1 for "deck refinishing Minneapolis" · Booked 3 months out
FCR Cleaning
250+ five-star Google reviews · 30+ cities served
Mulch Company
Ranking #1 "mulch installation Chanhassen" · High-intent local traffic
Flex By Kia
Fitness coaching · Online & in-person · Clean brand presence
Pressure Titans
Pressure washing · Twin Cities · Booked out seasonally
The Frontload Technique
Engineered to rank before it ever goes live.
Most agencies build first and optimize later. We do the opposite. Every strategic decision is made before writing a single line of code.
01
The Foundation
Keyword Intelligence
Every site starts with deep keyword research: what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.
02
Making Every Page Count
On-Page SEO
Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.
03
The Stuff Nobody Sees
Technical SEO
Hand-coded in Next.js, no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.
04
Authority Is Everything
Off-Page SEO
Google Business Profile optimization, citation building, and local link strategy, all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.
05
From Launch
Analytics + Tracking
GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads. No waiting, no guessing.
Read the full breakdown →
Every layer documented. The exact method we use on every build.
The Tech
Why our sites outperform.
Hand-coded in Next.js, no WordPress, no templates. Here's what that means in numbers.
Page Load Speed
Our Sites<2 sec
WordPress4–6 sec
Wix / Squarespace5–8 sec
53% of visitors leave if a page takes longer than 3 seconds to load.
Lighthouse Scores
94
Performance100
SEO100
Accessibility100
Best PracticesGoogle uses these scores to rank sites. Most WordPress sites score 40–60.
No Plugin Vulnerabilities
No WordPress plugins to hack
No database to compromise
Static files = unhackable
Automatic SSL certificates
30,000 websites get hacked every day. 97% are WordPress.
Why We Build
My day job is building automation infrastructure for home service companies: databases, pipelines, and systems that handle millions in revenue and serve hundreds of clients at a time.
If I can build that, I can build your website. And because I actually understand how the web works at a systems level, I know exactly how to make it get found, not just how to make it look good.
Every site has my name on it. If something breaks, you reach out directly.
Frequently Asked Questions
Straight answers about timelines, what's included, and how we work.
How much does a website cost for a small business?
Every site includes custom design, hosting, SSL, analytics, schema markup, and Google Search Console setup. Reach out and we'll give you a straight answer based on what you actually need, no bloated packages.
How long does it take to build a website?
Most sites launch in 2-4 weeks. We front-load all the strategy work (keyword research, site structure, and copy) before writing a single line of code. Fewer revisions, faster launch.
Why do your sites rank without ongoing SEO?
SEO is built into every site from day one. We do keyword research before we start, then use those keywords in every page title, heading, and meta tag. You get city-targeted pages, schema markup, and fast load times, no monthly retainer needed.
Do you use templates or WordPress?
No. Every site is hand-coded in Next.js. No page builders, no WordPress, no templates. That's how we hit 90+ Lighthouse scores and make sure your site actually loads fast on mobile.
What's included with every website?
Custom design, hosting, SSL, GA4 analytics, Microsoft Clarity heatmaps, Google Search Console setup, schema markup, mobile optimization, and a 90+ Lighthouse score. Everything you need, nothing you don't.
What's included in website management?
All websites include hosting, SSL, GA4 analytics, Microsoft Clarity heatmaps, and security updates. You also get monthly content changes included. You focus on your business, we keep your site running.
Ready to Get Found?
Send us your details and we'll walk through your site and show you what's holding you back.