The Frontload Technique Home Service Businesses Use to Add an Extra $20K–$150K a Month

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Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Get found·Get the call·Get booked·No ads·Built to rank·Hand-coded·
Case Studies

Real clients. Real results.

Five owners, on camera, in their own words. Pick one.

Window Cleaning01 / 05
"Back to back to back. Three calls, all from AI, all booked on the spot."

Fritz's old website looked nice and never got him a single call. Within weeks of the new one going live, customers were finding FCR through AI and Google, already sold on the reviews and the pricing before they dialed.

Fritz · FCR Cleaning & Lighting

Mostwebsitesjustsitthere.Oursarebuilttogetfound.

Our work

Sites that get found.

Swipe through. Click any site to see what makes it convert.

Silverpines Construction

100+ projects · 5.0 Google Rating · 16 cities served

Peregrine Window Cleaning

Top 3 rankings · Fully booked summers

Oil & Water Deck Refinishing

Page 1 for "deck refinishing Minneapolis" · Booked 3 months out

FCR Cleaning

250+ five-star Google reviews · 30+ cities served

Mulch Company

Ranking #1 "mulch installation Chanhassen" · High-intent local traffic

Flex By Kia

Fitness coaching · Online & in-person · Clean brand presence

Pressure Titans

Pressure washing · Twin Cities · Booked out seasonally

The Frontload Technique

Engineered to rank before it ever goes live.

Most agencies build first and optimize later. We do the opposite. Every strategic decision is made before writing a single line of code.

01
The Foundation

Keyword Intelligence

Every site starts with deep keyword research: what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.

02
Making Every Page Count

On-Page SEO

Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.

03
The Stuff Nobody Sees

Technical SEO

Hand-coded in Next.js, no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.

04
Authority Is Everything

Off-Page SEO

Google Business Profile optimization, citation building, and local link strategy, all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.

05
From Launch

Analytics + Tracking

GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads. No waiting, no guessing.

Read the full breakdown →

Every layer documented. The exact method we use on every build.

Josh Montanez - web designer, founder of Steady Scaling

Why We Build

I started this door knocking for a window cleaning company in Eden Prairie. Work was slowing down, so I built them a website. It worked, so I built one for a cleaner in Minnetonka, and that worked too.

I'm the founder, and I design every site myself. No account manager, no handoff, no junior doing the work after you sign.

Every site has my name on it. If something breaks, you reach out directly.

Frequently Asked Questions

Straight answers about timelines, what's included, and how we work.

How much does a website cost for a small business?
Every site includes custom design, hosting, SSL, analytics, schema markup, and Google Search Console setup. Reach out and we'll give you a straight answer based on what you actually need, no bloated packages.
How long does it take to build a website?
Most sites launch in 2-4 weeks. We front-load all the strategy work (keyword research, site structure, and copy) before writing a single line of code. Fewer revisions, faster launch.
Why do your sites rank without ongoing SEO?
SEO is built into every site from day one. We do keyword research before we start, then use those keywords in every page title, heading, and meta tag. You get city-targeted pages, schema markup, and fast load times, no monthly retainer needed.
Do you use templates or WordPress?
No. Every site is hand-coded in Next.js. No page builders, no WordPress, no templates. That's how we hit 90+ Lighthouse scores and make sure your site actually loads fast on mobile.
What's included with every website?
Custom design, hosting, SSL, GA4 analytics, Microsoft Clarity heatmaps, Google Search Console setup, schema markup, mobile optimization, and a 90+ Lighthouse score. Everything you need, nothing you don't.
What's included in website management?
All websites include hosting, SSL, GA4 analytics, Microsoft Clarity heatmaps, and security updates. You also get monthly content changes included. You focus on your business, we keep your site running.

Ready to Get Found?

Send us your details and we'll walk through your site and show you what's holding you back.

By submitting this form, you agree to our Terms of Service and Privacy Policy, and to a call or text from Steady Scaling LLC about your request. Message & data rates may apply. Reply STOP to opt out.

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