How Minnesota Pool Companies Get 10–15 More Leads a Month From Google, without Paying for Ads.

Case Studies

Real clients. Real results.

Every build is documented. Here's the proof — from launch to first lead.

Window Cleaning
"4 leads in 14 days. Zero ad spend."

This client launched with zero ad spend and had inbound leads within two weeks. Hand-coded in Next.js, built to rank from day one — no monthly SEO retainer, no paid traffic. Just a fast, keyword-targeted site that gets found.

Pressure Washing
"60 - 80 leads in 2 months."

Pressure Titans went from door knocking and flyers to 60-80 inbound leads per month. Zero ad spend. Mike shares how the site started ringing within days of launch and why it outperforms paid ads for consistent lead flow.

Deck Construction
"10-15 leads a month. Just from my website."

Silver Pines Construction went from referral-only to 10-15 inbound deck requests every month — through Google and ChatGPT. Zero ad spend. Mitch shares how pricing transparency in the portfolio filters out tire kickers before he ever picks up the phone.

Our Work

Sites that get found.

Click any site to see what makes it convert.

$500K+
Monthly Revenue Generated
5.0 ★
Google Rating
90+
Lighthouse Score
$0
Ad Spend for Most Clients
The Frontload Technique

Engineered to rank before it ever goes live.

Most agencies build first and optimize later. We do the opposite — every strategic decision is made before writing a single line of code.

01
The Foundation

Keyword Intelligence

Every site starts with deep keyword research — mapping what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.

02
Making Every Page Count

On-Page SEO

Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.

03
The Stuff Nobody Sees

Technical SEO

Hand-coded in Next.js — no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.

04
Authority Is Everything

Off-Page SEO

Google Business Profile optimization, citation building, and local link strategy — all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.

05
From Launch

Analytics + Tracking

GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads — no waiting, no guessing.

Read the full breakdown →

Every layer documented — the exact method we use on every build.

The Tech

Why our sites outperform.

Hand-coded in Next.js — no WordPress, no templates. Here's what that means in numbers.

Page Load Speed
Our Sites<2 sec
WordPress4–6 sec
Wix / Squarespace5–8 sec

53% of visitors leave if a page takes longer than 3 seconds to load.

Lighthouse Scores
94
Performance
100
SEO
100
Accessibility
100
Best Practices

Google uses these scores to rank sites. Most WordPress sites score 40–60.

No Plugin Vulnerabilities
No WordPress plugins to hack
No database to compromise
Static files = unhackable
Automatic SSL certificates

30,000 websites get hacked every day. 97% are WordPress.

Josh Montanez - Minneapolis web designer, founder of Steady Scaling

Why We Build

My day job is building automation infrastructure for home service companies — databases, pipelines, and systems that handle millions in revenue and serve hundreds of clients at a time.

If I can build that, I can build your website. And because I actually understand how the web works at a systems level, I know exactly how to make it get found — not just how to make it look good.

Every site has my name on it. If something breaks, you reach out directly.

Pool Company Website Questions

Straight answers about timelines, what's included, and how we work.

What makes a great pool service website?
The best pool service websites lead with a clear service area and a strong call-to-action above the fold. They include separate service pages for cleaning, maintenance, opening/closing, and chemical balancing. City pages for every neighborhood or suburb you cover are essential — pool owners search hyperlocally. Real before/after photos and customer reviews close the deal.
How do city pages help my pool service business?
Pool owners search by neighborhood — 'pool cleaning service Edina' or 'pool maintenance Minnetonka'. Without a dedicated page for those cities, you simply don't appear. We build a targeted city page for every suburb and neighborhood you serve so you show up when and where it matters most.
Can you build a site that shows my service schedule and plans?
Yes. We design service plan sections that clearly lay out what's included in weekly, bi-weekly, or monthly packages — without listing prices if you prefer to quote custom. The goal is to inform visitors enough that they reach out ready to sign up.
How fast can my pool service site be built?
Most pool service websites are ready for your review within 2 weeks. After a kickoff call to gather your services, photos, and territory, we move straight into design and build. You review a preview link before anything goes live.
Will the site help me get more recurring customers?
That's the goal. We design pool service sites specifically to sell recurring maintenance plans — not just one-time jobs. Clear plan descriptions, visible trust signals, and easy sign-up forms are all designed to convert a first-time visitor into a long-term client.

Ready to Get Found?

Pick a time — we'll walk through your site and show you what's holding you back.

Ready to Book a Call?

30 minutes. We'll walk through your site and show you exactly what's holding you back.

Book a Free Call