How Minnesota Cleaning Companies Get 10–15 More Customers a Month From Google, without Paying for Ads.

Case Studies

Real clients. Real results.

Every build is documented. Here's the proof — from launch to first lead.

Window Cleaning
"4 leads in 14 days. Zero ad spend."

This client launched with zero ad spend and had inbound leads within two weeks. Hand-coded in Next.js, built to rank from day one — no monthly SEO retainer, no paid traffic. Just a fast, keyword-targeted site that gets found.

Pressure Washing
"60 - 80 leads in 2 months."

Pressure Titans went from door knocking and flyers to 60-80 inbound leads per month. Zero ad spend. Mike shares how the site started ringing within days of launch and why it outperforms paid ads for consistent lead flow.

Deck Construction
"10-15 leads a month. Just from my website."

Silver Pines Construction went from referral-only to 10-15 inbound deck requests every month — through Google and ChatGPT. Zero ad spend. Mitch shares how pricing transparency in the portfolio filters out tire kickers before he ever picks up the phone.

Our Work

Sites that get found.

Click any site to see what makes it convert.

$500K+
Monthly Revenue Generated
5.0 ★
Google Rating
90+
Lighthouse Score
$0
Ad Spend for Most Clients
The Frontload Technique

Engineered to rank before it ever goes live.

Most agencies build first and optimize later. We do the opposite — every strategic decision is made before writing a single line of code.

01
The Foundation

Keyword Intelligence

Every site starts with deep keyword research — mapping what real buyers search, how competitive each term is, and where local gaps exist. Site architecture, copy, and headings are all built around this data before a single line of code is written.

02
Making Every Page Count

On-Page SEO

Title tags written around target keywords. H1s structured for search intent. Meta descriptions that move the click. Schema markup so Google understands exactly who you are and what you do. Every element has a job.

03
The Stuff Nobody Sees

Technical SEO

Hand-coded in Next.js — no WordPress, no page builders. Sub-2s load times, 90+ Lighthouse scores, clean crawlable structure, XML sitemaps, and proper canonical tags. The infrastructure Google rewards.

04
Authority Is Everything

Off-Page SEO

Google Business Profile optimization, citation building, and local link strategy — all done at launch, not months later. The compounding layer that separates sites that sit from sites that rank.

05
From Launch

Analytics + Tracking

GA4, Microsoft Clarity heatmaps, and Google Search Console are live on day one. You see exactly where traffic comes from, how visitors behave, and which pages earn leads — no waiting, no guessing.

Read the full breakdown →

Every layer documented — the exact method we use on every build.

The Tech

Why our sites outperform.

Hand-coded in Next.js — no WordPress, no templates. Here's what that means in numbers.

Page Load Speed
Our Sites<2 sec
WordPress4–6 sec
Wix / Squarespace5–8 sec

53% of visitors leave if a page takes longer than 3 seconds to load.

Lighthouse Scores
94
Performance
100
SEO
100
Accessibility
100
Best Practices

Google uses these scores to rank sites. Most WordPress sites score 40–60.

No Plugin Vulnerabilities
No WordPress plugins to hack
No database to compromise
Static files = unhackable
Automatic SSL certificates

30,000 websites get hacked every day. 97% are WordPress.

Josh Montanez - Minneapolis web designer, founder of Steady Scaling

Why We Build

My day job is building automation infrastructure for home service companies — databases, pipelines, and systems that handle millions in revenue and serve hundreds of clients at a time.

If I can build that, I can build your website. And because I actually understand how the web works at a systems level, I know exactly how to make it get found — not just how to make it look good.

Every site has my name on it. If something breaks, you reach out directly.

Cleaning Website Questions

Straight answers about timelines, what's included, and how we work.

What does a cleaning service website need to convert visitors?
A great cleaning service website needs a clear headline with your service area, a prominent booking or quote request form, a list of what's included in each clean, your service frequency options (one-time, weekly, bi-weekly), customer reviews, and city pages for every neighborhood you serve. Trust signals — licensed, bonded, insured, background-checked — should appear on every key page.
Should I have separate pages for house cleaning and commercial cleaning?
Yes, if you offer both. Residential and commercial cleaning are completely different searches with different buyers. A homeowner searching for a maid service and an office manager looking for a commercial cleaner have nothing in common. Separate pages let you speak directly to each audience and rank for each category of search independently.
How do city pages help my cleaning business?
People search for cleaning services in their specific city or neighborhood — 'house cleaning Edina' or 'maid service Eden Prairie'. Without a page for those cities, you don't appear. We build city pages for every area you serve so you capture those hyper-local searches across your entire territory.
Can the site include an online booking or quote form?
Yes. We design custom booking and quote request forms that capture the information you need — home size, frequency, service type, preferred start date. The form can connect to your email, CRM, or scheduling tool. A good quote form filters out the tire-kickers and delivers you ready-to-book leads.
How long does it take to build a cleaning service website?
Most cleaning service websites are live within 2 weeks. The process starts with a kickoff call to gather your services, territory, and any photos or reviews you have. You get a preview link before anything goes live.

Ready to Get Found?

Pick a time — we'll walk through your site and show you what's holding you back.

Ready to Book a Call?

30 minutes. We'll walk through your site and show you exactly what's holding you back.

Book a Free Call